Wal Mart

You might think it’s a sign of Armaggedon when the Walmart logo appears on this web site, but you’ll understand in a minute.

It’s rare when I get a chance to show off a guest blogger, but even more rare when the guest blogger wants to stay anonymous. When this person sent this to me, I couldn’t resist sharing it. Even though the person wishes to stay anonymous, it’s definitely one of the better pieces I’ve read in a while, and I’m proud to share it with you.

The subject matter is timely, as we’ll be discussing this story in our next episode (the annual Halloween edition – in production right now).

Wal-Mart
by Anonymous

Wal-Mart. The name alone causes the localvores and supporters of small business shutter. They’re too big, they’re too cheap. They drive small business out of business. They pay too little and apparently treat their employees too poorly. The negatives are great. Truth be told, one of my first jobs in high school was working at Wal Mart in Southern Oregon, in the Shoe Department. It was a crappy job, but in high school there isn’t really a lot of better options. After leaving Wal-Mart for college I think I can safely say I shadowed their doorstep about a dozen times in fifteen years (I used to love buying my fishing license there, don’t ask).

Then a couple years back they started making small changes. I’d read in the news that they were to start buying / selling local produce, a move I was notably conflicted about. See, I love shopping at the local (hip) grocers like Trader Joes, Whole Foods and Raley’s / Bel Air here in Sacramento. These stores, for whatever reason, are ‘nicer’ than discount grocers. Right? I mean, the aisles are wider, the prices aren’t that expensive and the food is fresher. Right? Well, maybe not.

Fact is Trader Joes buys in bulk from national brands and rebrands the product under their own name, or they contract with producers to make products especially for them. The veggies and fruits? Well, turns out they’re not as local as I wish they were (especially here in NorCal). Whole Foods, for all their great organic and healthy options, does a better job at supporting local business, but the bulk of what they carry seems to be common and pricy. Other local chains are equally expensive, but really offer little for the extra money spent. Sure, there are specialty items in all of these stores that are truly better than you’ll find in discount chains, but for the average family that is short on time and cash, 95% of the items found at any of these stores are the same as items found elsewhere, for cheaper.

All this brings us back to Wal-Mart, literally. Recently I’ve made some life changes that have seen much of my disposable income less disposable. I’ve had to make significant changes in the way I live, but believed firmly that I could still eat the way I’d grown accustom to these last five years or so. It was with a great deal of hesitation that I made my way to the Wal-Mart nearby and grabbed a shopping cart – I had never used a shopping cart before at Wal-Mart, this act alone was a big step. I started in the bath area, picking up the necessary toiletries, then moved on to the grocery part of the store. I was surprised to see some organic eggs, local milk and a hefty frozen veggie section with a lot of organic options. The bulk of what I buy is likely the same as the bulk of what you buy: bread; cheese; milk; eggs; chicken; beef; Cheez-Its; Flour; Sugar; Spices; Canned chiles; Produce. I was a bit dismayed, actually, that I found everything I was looking for. I mean, I’d come to buy food for the week and had a dinner menu that consisted of chile rellenos; braised chicken and leeks; roasted whole chicken; soup and even the buffalo wings recipe from Dude Food. I found everything – and I mean everything – I needed for the week, right here at Wal-Mart. And the price? Shocking.

I’m cooking for a family of four (two adults, two teenage boys). The grocery & toiletry (and pet) bill for the week? $175. Take away the non-food items (roughly $40) and that equals $1.88 per plate for 72 meals (3 meals per day; four plates per meal; six days worth). Now, this is without any discount coupons or real effort to compare prices – I mainly shopped for the brands I knew.

Here’s a couple caveats to consider. First, while the produce is mostly procured regionally, the meat is not. This bothers me a bit, as in an ideal world I would support more local ranchers, but given the point of the exercise is to cook as much good food at home for as little money as possible, local meat just isn’t an option at this time. Also, there just aren’t any local bread options here – or locally roasted coffee. Granted, if you have the time and ability, they do have all the ingredients needed to make your own bread at home, and you can always roast you coffee at home for about $6 per pound.

Would I rather shop at the local Co Op or specialty market? Yes, yes I would. But like so many families in America today, the bottom line really needs to be the bottom line. Until our own personal economy changes, the luxury of buying from local producers and independently owned grocers just isn’t going to be a reality. I know, just by listening to NPR and seeing the news, that my story isn’t unique. I find myself in a situation where I have more time than money and am making the choices to feed a family the best meals possible for as little money as possible. With that in mind, I applaud the moves Wal-Mart has made in the past couple years. I still dislike so many things about them and won’t buy non-grocery store items here when possible, but on this alone they are providing options for families that are healthy and affordable. Really, there is no longer any excuse for a family to eat unhealthy anymore – no reason except laziness and a lack of curiosity to learn to make good food at home. It’s easy, it can be a learning and bonding experience for the whole family and you might just add a few precious years to yours and your kids’ lives.

I guess that’s the point of this story. We as a country need to eat ‘better’ – not more. We need to eat meals together. We need to create something at home that bonds us, not just allow each member to float on his or her own island. Cooking at home, eating at home is the best way I know how.

Other Tidbits . . .

Soda
I hate soda. Well, I hate the abuse of soda in our homes. If your family goes through a lot of soda or root beer, do you know you can make your own at home for dirt cheap? Engage with your teens and get them to help make root beer from extracts. You can control how much sugar you add (or even the use of sugar substitutes) and the end product is enjoyable and fun for everyone. You can typically make five gallons of root beer for under $15 – roughly $0.28 per 12-ounce bottle. For more information, just look to your local homebrew store (for home beer & wine making).

Chicken Stock
I cannot believe how many people I know that love roasted chicken, love chicken stock, but for some reason can’t figure out how to make chicken stock for free at home. Sure, it’s only “a couple bucks” for chicken stock off the shelf, but that’s still a couple bucks! Here’s a tip. Next time you buy a whole chicken to roast at home (olive oil, salt, pepper, 400 degree oven, 1 hour – done), take out the neck (tip: buy whole chicken with the giblets inside) and add it to a small pot of water, then boil for about an hour. There you go, you now have your very own chicken stock – perfect for soup, gravy and stews.

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6 Comments

  1. I understand where he/she is coming from, it makes total sense, and I really don’t think Trader Joe’s or Whole Paycheck are the best alternatives but I really have to think on this more, investigate further because bottom line is I really DON’T trust the Wal-Mart. I also only have myself to feed so maybe I have no place even commenting? Let me get back to you!

    • I’ve got a ton to say about this, and about Walmart’s sudden push into the local produce market, so I’ll save most of it for my show. But it suffices to say that I don’t trust Walmart either.

      While I commend their focus on local produce (which can be seen as a good thing, since bringing these food items to Walmart shoppers is a plus), they’re simply grabbing hold of a hot trend and look to make a massive amount of money on it. This can only mean that local farmers are probably getting squeezed — making less on their produce (but selling more). And if there are any contractual obligations involved that don’t favor the farmer, I’m even more against it.

      This is comparable to what McDonald’s did with their McCafe bullshit. Starbucks was swimming in money by charging $3 for a cup of coffee, so McDonald’s borrowed their model and made a fortune. If Walmart uses the “we’re only offering what our customers demand of us” excuse, I should direct them to http://www.peopleofwalmart.com.

      If that’s any indication of their client base, fresh fruits and vegetables, grown locally are the furthest things from their minds.

  2. This is very interesting in light of your recent discoveries about the non-local aspect of produce you might find in LA-area Farmer’s Markets. I’m guessing that my local Walmart buys their produce at the same LA-based wholesaler as Whole Foods, Traders, and Ralphs (well, maybe not Ralphs, which has horrible produce).

    I have a family of 7, so have learned a few tricks over the years. Quality is also important to me, as I cook full meals from scratch every day, and probably qualify as a Foodie in most people’s books.

    For me, I shop produce at Golden Farms, which is an Armenian grocery story in Burbank. Their produce is extremely fresh, looks wonderful, and relevant to your article here, about 1/3 of the price of what you can find at Ralphs, and 1/5th the price of Whole Foods. For example, I can buy an entire produce-dept-sized plastic bag of Roma tomatoes for $2.50, 5 bundles of cilantro for $1.00, a 10# bag of potatoes for $1.69, 40 Iranian cucumbers for $4.00. I generally walk out of there with TWO weeks of groceries for $175.00, including meats and treats. My recommendation: check out the Armenian or Mexican grocery stores in your area. You’ll be shocked by how fresh and cheap the groceries are.

    For the best prices on prepared foods, such as canned goods and cereal, and toiletries, the best places to go are grocery outlets which offer discontinued and other items unloaded by the chains. The stuff is still high quality, but from the major grocer’s warehouses when they don’t want to put it on their shelves anymore. Example: Christmas-color Cap n’ Crunch might go for $1/box, where regular Cap n’ Crunch would be $4.50 at Ralphs/Safeway. Salon-branded shampoo for $1.50 (where the same bottle is $7 at Safeway). You never know what you’re going to get at a grocery outlet store, so it’s always an adventure, but you can leave with a mounded-over grocery cart for stuff for $100. It’s worth the extra hassle.

    • Great stuff Hunington! It’s amazing what deals you can find when you actually put your mind to looking for deals. While the Farmers Market certainly isn’t the most expensive place to shop, there are deals to be found for less-than-desirable looking produce in small stores like the Armenian store you mentioned. You know – the stuff that the grocery stores put their noses up to. If it’s ugly, I’ll eat it. Doesn’t make it taste any different, as long as it’s fresh.

      Thanks for your comments!

  3. I loved this post. These are the same issues I’ve been struggling with in recent years. As a sustainability communicator in national media, I do a gut check everytime I make a trip to Wal-mart, which isn’t often. But something I saw on Food Inc. struck a chord with me: Wal-mart is responding to consumer demand by requiring food suppliers to make certain changes in the way their food was grown, or livestock raised. By so doing, the volume of certain chemicals not makiing its way into our bodies and the environment is staggering. So although they have a long way to go, I’m glad some of these changes have far-reaching impacts.

    • Thanks for visiting, Joe. I have the same feelings toward Walmart. That segment in Food, Inc. also got me thinking about them. But we certainly can’t be blamed for not trusting them right out of the gate – considering their past history.

      I do hope this is on the up-and-up and they are true to their word.


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